As we know Prada, Dolce & Gabbana and Armani have released mobile phones collection already and now it is Dior turn! Dior recently unveiled that they will be releasing a line of mobile phones hoping that it can boost their sales from only concentrating on their tradition fashion business inclduign watch and jewelry lines.
Dior phone would not have something in common like other fashioned mobile phones. Dior want to make it "BIG" by setting a retail at approx USD5000 when compared to other fashioned mobile phones that are retailed for approx USD600. Yep, it is about the price. However, Dior is hoping to make a hit by targetting to brand-hungry consumers in new markets such as China and Russia. Dior is expected to sell at least 10,000 of them a year at the beginning and hopes to reach annual sales of €200 million in the longer term.
Can they make a hit as they are expected? I guess we just need to see. Personally, I need to think twice becuase the price doesn't hook me at all. ^^
For more info: The wall Street Journal