Friday, May 9, 2008

The Trip of Art with Louis Vuitton

Louis Vuitton has been well known as the legendary trunk maker and expert in leather goods as well as their city guides for many years. To celebrate their 10 years of "city guides" this year, Louis Vuitton in collaboration with Soundwalk has converted city guides into digital (an audio guide mp3).

China being at the honor this year with the Olympic Games, Louis Vuitton has chosen the first Soundwalk for three big Chinese cities, Beijing, Hong Kong and Shanghai. While walking on the steps of the biggest icons of the Chinese movie, Gong Secure, Shu Qi and Joan Chen, the sonorous guides propose a portrait of each of these cities.

The digital guides will be in six languagaes (English, French, Cantonese, Mandarin Chinese, Japanese and Korean) with background music (composed by Kubert Leung and Albert Yu) that are punctuated with mood of the city and synchronized with the walk. It is estimated to be launched in 16th June in Louis Vuitton botiques and Louis Vuitton website.

This sounds interesting! Let the digital audio guide begins your "journey".

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